Search marketing covers many aspects of online brand building, customer driving and return on investment. We specialise in the search marketing elements of digital marketing, specifically pay per click (PPC) and search engine optimisation (SEO). Pay per click is an advert you pay per click for on Google for instance, and SEO is the non paid clicks (the non advert results on Google).
Pay per click is essentially just that! You pay for each click you receive to your website, as a result of an ad being clicked when it is presented to a user. The ad is presented when a user initiates a search via a keyword on a search engine. Pay per click is managed in line with best practices set out by the search engines (i.e. Google and Bing). Some business owners try to tackle PPC themselves but often find themselves struggling to keep up as the account expands. An Adwords qualified specialist is the best solution to save you money & deliver a healthy return.
SEO (search engine optimisation) is not an alternative to PPC (pay per click), but rather a complementing strategy. All of the non advert (the non PPC / sponsored) links that appear in a search engine's results are appearing as a result of search engine optimisation. This is a process whereby a search engine will review the quality of your website from multiple aspects. The structure of your site, the coding behind your website, other websites that link to your site and the quality of the content within a website are some of the factors in deciding where you rank in the search results. A professional SEO expert can ensure you don't inadvertently cause a penalisation - or in a worst case scenario - an entire ban of your website from the search engine altogether.
We follow a strict process of proposing, planning, implementation, deploying and measuring. This is to ensure we are establishing your needs correctly, providing you with the best recommendations and promoting your business in a professional manner. Typically we can carry out this process and have your pay per click campaigns running within a seven day period.
PPC (pay per click) is considered an immediate solution whereby SEO (search engine optimisation) is a more long term solution. With PPC you can create an account and start paying to be at the top of the search engine results immediately. However search engine optimisation can take weeks or months to see results. This is primarily due to the intricate nature of the work involved and the complexity of a search engine to establish that you have improved the website on a large scale. SEO companies should never promise exact timescales or guarantee rankings.
We offer help to those both with and without a current pay per click strategy. If you currently have a PPC account, we can offer you a no obligation audit and proposal regarding your online marketing services. We will check to ensure you are getting value for money from your account and current agency. We always aim to undercut on price and our primary objective thereafter would be to improve your return on investment via your paid search campaigns. We can typically save you a minimum of 10% of your overall costs from your paid search management fees.
There are many reasons as to why your SEO results may be deteriorating. First of all, is someone managing the SEO and adding to the site and testing on a minimum of a weekly basis? If a search engine does not see proactive changes, testing and improvements being consistently made to a website, they may consider your website "stagnant" and not worthy of improving the ranking for it. Other reasons can be anything from penalisations as a result of ot meeting best practices. An SEO professional working on your site consistently is recommended to avoid this.
Pay per click costs can increase for many different reasons. The primary reason could be that your cost per click has increased recently. Your cost per click will increase for a variety of reasons, namely manually increasing your bids, the quality score being lowered or a mixture of the two. Ensuring you have the highest quality score per keyword is essential to achieving the best possible cost per click, and thus achieving maximum traffic for the smallest of cost possible. An Adwords qualified professional will ensure your quality score is reviewed continually.
To finish on a light note, this is probably the most important question a prospective or existing client would be likely to ask...