Pay Per Click (PPC) - Introduction and our Processes
Processes
Stage 1
It can vary from company to company, however the first stage of understanding whether PPC is right for your business is crucial. We at Search Engineers have our own bespoke techniques and a dedicated representative at Google to enable us to mathematically calculate your demographic and geographical locations of benefit. We are Adwords Qualified and a Google Certified Partner.
Stage 2
At stage two we would diligently research keywords that are relevant to your business. We will use our bespoke techniques to mathematically calculate just how profitable we can make PPC work for you. This is based on the cost of each of the keywords, the projected sales we can generate for you and the subsequent margin that can be achieved for the utmost ROI.
Stage 3
Once we have ascertained a definitive list of keywords that are relevant to your business, we would proceed to build your paid search accounts based on the best practices of Google, additional to be in conjunction with our own proven techniques for additional cost efficiency. As a team we would work on ad copy to use in order to promote your business with professional prominence online. We maintain that it is paramount that your ad stands out to the highest degree against your competitors to achieve that important click!
Stage 4
Once the keywords are established, the account has been built and we are anticipating a launch date, we can now implement tracking via Google Analytics. This enables us to analyse how many users are landing on any given page, how many users are bouncing off that page (indicating the page may need to be improved), the revenue that is generated and the conversion rate we are achieving as a ratio of clicks to the achievement of a sale. All statistical analysis of a website is crucial to ensure every click paid for is value for money!
Stage 5
Once we have established an account build in adherence to the best practices, additional to our own bespoke techniques for cost efficiency, your ads will be ready for launch. At this stage your products are ready to promote amongst your competitors and any sales achieved will be tracked via the reporting that has been implemented and all revenue will be counted accurately. This enables us to offset the cost versus the revenue, versus the margin achieved and give you an accurate return on investment statistic.
Stage 6
Once all of the aforementioned stages have been completed successfully and your account is launched, we will monitor and analyse the competitor behaviour daily, and the cost effectiveness of the campaigns. Our aim is to achieve the lowest cost per click, the greatest amount of clicks and ultimately - the greatest amount of sales achievable for the budget allocated. We can provide campaign, ad group and keyword level reporting for your piece of mind. It can be daunting entering a cost associated marketing method, particularly that of one where you pay for each click. With 12 years experience, being Google Qualified and holding Google Certified Partner status, you're certainly in good hands with the Search Engineers! Please feel free to get in touch with any questions regarding any of our processes and management techniques. We offer a no obligation audit and proposal of your current marketing methods. Call us today on: +44 (0)121 288 2727 or enquire online and we'll get right back to you ASAP.