Processes

1
Stage 1

It can vary from company to company, however the first stage of understanding whether PPC is right for your business is crucial. We at Search Engineers have our own bespoke techniques and a dedicated representative at Google to enable us to mathematically calculate your demographic and geographical locations of benefit. We are Adwords Qualified and a Google Certified Partner.

2
Stage 2

At stage two we would diligently research keywords that are relevant to your business. We will use our bespoke techniques to mathematically calculate just how profitable we can make PPC work for you. This is based on the cost of each of the keywords, the projected sales we can generate for you and the subsequent margin that can be achieved for the utmost ROI.

6
Stage 6

Once all of the aforementioned stages have been completed successfully and your account is launched, we will monitor and analyse the competitor behaviour daily, and the cost effectiveness of the campaigns. Our aim is to achieve the lowest cost per click, the greatest amount of clicks and ultimately - the greatest amount of sales achievable for the budget allocated. We can provide campaign, ad group and keyword level reporting for your piece of mind. It can be daunting entering a cost associated marketing method, particularly that of one where you pay for each click. With 12 years experience, being Google Qualified and holding Google Certified Partner status, you're certainly in good hands with the Search Engineers! Please feel free to get in touch with any questions regarding any of our processes and management techniques. We offer a no obligation audit and proposal of your current marketing methods. Call us today on: +44 (0)1665 578631 or enquire online and we'll get right back to you as soon as possible.